Snapchat is reportedly finalizing an acquisition of Vurb, a search app for smartphones, for well over $100 million in stock and cash, according to The Information. Exactly what Snapchat plans to do with the five-year-old startup isn't clear; Vurb markets its app as a convenient tool for searching, discovering trending topics, and carrying out tasks like making reservations and hailing Uber / Lyft without hopping between several different apps. Here's a writeup The Next Web did on the service last year....
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